Your sales team is one of the driving factors in increasing your business. It’s only natural to want to make sure that their process is at the top of their game. Yet, how your employees communicate with your customers isn’t the only determining factor in whether or not your business boosts its sales numbers.
An often overlooked element of the process is the technology you use, which is why we’re discussing the power of strong business phone systems.
Why Is a Phone System Crucial for a Business’s Sales Team?
Often, businesses will review their sales process and determine other factors that are contributing to higher amounts of friction. Yet, they overlook one of the most important elements – a high-quality phone system.
Your phone system is, more than likely, the tool your sales team uses the most to communicate effectively with customers or clients. And as a business owner, you know that effective communication is the key to boosting sales and revenue.
When it comes to your business’s sales team, you want to have everything as streamlined as possible, including your phone system.With an organised sales team, a streamlined system, and high-quality tools to help your team do their job well, your sales process reduces friction for the customer. This is crucial to winning more customers over to your products or services.
5 Ways Business Phone Systems Boost Sales
Business phone systems have come a long way in the last couple of decades, yet many businesses still haven’t made the switch to more advanced technology.
Older telephones, such as landline systems, limit businesses in more ways than one. With Voice over Internet Protocol (VoIP) phone systems, business communications are more effective and efficient, helping drive sales up.
Here are 5 advantages of VoIP phone systems that lead to a boost in sales:
Reduces Friction by Making Customer Interactions Quicker
Many times, especially with older technology, when a customer calls a business, they’re put on hold until an employee can get to them. Often, they encounter long wait times before speaking to someone. Worse, they may end up speaking with an employee who’s in the wrong department or who doesn’t have the skill set to assist the customer.
These are two of the most common instances of friction for a business. It leads to the customer feeling dissatisfied with their experience and that ultimately drives sales down.
But, with a VoIP system, advanced phone features can make customer interactions quicker. Not only are there VoIP call routing capabilities that allow the customer to speak to an employee faster, but there is also the ability to direct the call to the appropriate department or employee to start with.
VoIP and Call Routing Reduce Missed Opportunities
Both VoIP and its call routing feature reduce missed opportunities among your sales team. VoIP, in and of itself, offers more flexibility and productivity to your employees. Rather than requiring them to sit at a desk and take calls, employees can use VoIP services to take phone calls on their mobile devices anywhere with a stable internet connection.
When they step away from their desk, employees aren’t missing out on phone calls. And the VoIP call routing feature reduces any missed opportunities, as it can direct calls to another employee if the first one isn’t able to take the call.
Integration with CRM Software Streamlines Sales Process
One of the most powerful aspects of a VoIP telephone system is its ability to integrate with your business’s CRM software. Rather than having to rotate between platforms, the sales team can keep all of the data in one place while they make and answer phone calls.
This creates a streamlined sales process for your team and reduces manual tasks of inputting information on leads..
Analytics and Reports Show What Can Be Improved
Data is key in understanding what is working and what needs to be improved within a business. In years past, data analytics for phone calls was never heard of, unless a manager sat next to an employee while they answered calls.
With business phone systems, such as VoIP solutions, analytics and call reports are built into the platform. Calls are logged and information is stored away for managers to take a look at their convenience.
It’s an incredible way for managers to understand where their sales team can improve to boost customer satisfaction, business, and retention.
Gives Sales Team More Flexibility
Gone are the days when employees needed to be tethered to their desks. With the rise of the internet and advanced technologies, employees are craving more flexibility and independence.
A business phone system, such as a VoIP solution, allows for employees and the sales team to take calls whenever and wherever they have an internet connection. Rather than rely on a landline, they can use their mobile phones to take sales calls. Instead of having to be in an office from 9-5, they can take their sales calls from the comfort of their home.
Allowing employee flexibility naturally boosts productivity and efficiency. In turn, that can lead to a sharp rise in sales for your company.
How Do You Attract Customers Over the Phone
If phones are such a crucial element of the overall sales process, then how can one use a business phone system to attract more customers over the phone?
Here are top 3 ways to do so:
Tap Into the Local Market with the Right Area Code
Even with a VoIP phone system that uses an internet connection, you can opt for a local area code. Doing so can add to your overall marketing strategy as it signals to those in the area that you’re in close proximity to them.
If you’re searching for a target market in one particular area, then this is a great start when it comes to attracting customers over the phone. Plus, a local area code can diminish any long distance calls that your business doesn’t want to take.
Reduce Wait Times with Call Routing
As we mentioned, call routing is one of the great advantages of a VoIP phone system. It’s also one of the best ways to attract customers over the phone.
With a short wait time and the appropriate employees that can assist with a customer’s needs on the first try (instead of having to redirect the call), customer satisfaction sharply increases.
Create a Personalised Greeting with an Optimised Menu
A personalised greeting is a great way to tailor the experience to each individual customer. While it may be difficult to personalise the greeting down to the name, there are ways to create a customised experience for your caller.
Using IVR or interactive voice response optimised menus can help with this. The caller can share a description of what they need assistance with. Your phone system can automatically direct them to the best employee for the task.
How Can Blueface Help You Set Up a Business Phone System That Boosts Sales?
Blueface is an award-winning VoIP phone system provider in Ireland and the UK. We’re determined to continue helping businesses grow by offering solutions to boost sales and customer satisfaction.
Our VoIP system has numerous features to help you streamline your business and make it more efficient. And when it comes to boosting sales, these are the top 3 features to consider:
Call Flow Designer
Our Call Flow Designer allows you to design a VoIP call routing strategy that works for your business’s needs. With a simple click-and-drag interface, your team of employees can reach more customers quicker, leading to a boost in customer satisfaction and sales.
Interactive Voice Response (IVR)
With the IVR feature, your customers are greeted with an automated, personalised greeting that will direct them to the employee who can best serve them.
UC Portal
The UC Portal is the platform that allows employees the flexibility and freedom to work from anywhere with an internet connection and to reduce time spent unnecessarily switching between multiple platforms.
From the UC Portal, employees will have all of the information necessary to manage client or customer accounts, communicate effectively with customers as well as team members.
If you’re researching how to boost sales for your business, then we recommend looking into your phone systems. Making sure they’re up to date with the current advanced technologies is key to streamlining your sales team’s process.
Get in touch with our team to discuss how we can help your business achieve its sales goals through our VoIP business phone system!
