Digital Transformation (DT) is well underway. With that, the gap continues to grow between digital and non-digital businesses year on year. Early digitally transformed businesses are reaping the benefits, enjoying strong growth while non-digital businesses are struggling due to a lack of technical resources and no DT roadmap.
56% of CEOs say digital improvements have led to increased revenue. –Gartner.
What Exactly is Digital Transformation?
Put simply, the Digital Transformation is an organisation’s adoption of digital tools and processes throughout all business areas. DT, if done correctly, will ensure a better customer journey through digital innovation and streamline a lot of manual processes and data.
Digital transformation can refer to anything from IT modernisation (for example, cloud computing, telephony), to digital optimisation, to the invention of new digital business models. The term is widely used in public-sector organisations to refer to modest initiatives such as putting services online or legacy modernisation. – Gartner.
Why is Digital Transformation So Popular?
DT was always a high priority for business leaders, with the industry expected to add $100 trillion to the world economy by 2025 (World Economic Forum). Furthermore, the workplace disruptions of 2020 have bolstered this movement and the need for digital collaboration tools.
89% said the pandemic highlighted the need for a more agile and scalable IT environment. – Dell Digital Transformation Index.
There is three major drivers for digital transformation. First up is failing legacy technology, then customer expectations and the dynamically shifting competitive landscape in every sector.
Quickly Failing Technology
In the not so distant past, analogue was all there was. Previously, data was recorded through paper records, and gathering and sharing information generally meant using physical documents and devices. In telecoms, analogue was PBX and line-rental. New innovative technologies are allowing businesses to become more collaborative and cost-effective.
72% of companies are dependent on digital products or operations. –Harvard Business Review.
Stronger Business Competition
Businesses, by nature, are ultra-competitive. For this reason, 41% of digital efforts are spurred on by competitive pressures and remaining current within an industry (Prophet).
Lego, a company which began as a traditional toy manufacturer, has earned tremendous success from embracing the digital era. On the brink of bankruptcy over a decade ago, Lego switched to mobile and online gaming apps and in more recent years curated highly popular films. These moves have increased their profit margin by 15% over a 10-year period (Digital Marketing Institute).
Evolving Customer Expectations
Nowadays, consumers desire multiple ways to engage, get information and communicate with services, also known as the omnichannel customer experience. These channels include web chat, voice, text messaging, email, video and social media.
Leading the transformation for customer interaction through a mix of digital channels is Comcast. The media giant has recently expanded their customer care channels and increased their social media care team – offering fast, 24/7 customer service.
Today the world looks completely different. Customers are using Twitter, Facebook and a continually growing number of social platforms for everything – it’s where they go to give feedback, ask questions, and look for help. – Tom Karinshak, Senior Vice President of Customer Service at Comcast Cable
Unified Communications: A Key Element of the Digital Transformation
Unified Communication combines a whole suite of communication tools – Voice, Video, Collaboration and Integration, all under one powerful umbrella. Therefore, having so many key features in one platform can have a massive impact on your digital transformation process.
Businesses can cut excess suppliers, gain a single-pane approach to communication and make the system entirely more accessible for users, admins and IT staff.
Over the years, UC has established itself as the number one tool to allow workers and agile businesses with remote strategies to work together. Offering convenience while maintaining efficiency, culture and collaboration.
How Easy is Implementation?
An all-in-one UC platform brings all your teams, locations and devices together for limitless collaboration and connectivity tools.
No unnecessary hardware or lines, meaning ease of use, and the ability to manage remotely no matter where your business is located.
Blueface delivers an end to end service, adding numbers, users, devices and tailor your communication needs, backed by first-class support and training.
Together with a cost-effective, headache-free implementation for everyone from small businesses to enterprise IT Managers.
Digital Transformation Benefits from UCaaS?
Recent Nemertes Research highlighted the IT areas that successful companies increased their spending on.
Unified communications and collaboration top the list, where successful organisations increased their spending 72% more than unsuccessful organisations. – Nemertes
Blueface Unified Communications Guarantee
- Efficiency On-Demand: With workplace efficiency and productivity essential to successful business, the digitalised tools that do just that are crucial. Call Recording can help you train your staff, Multi-Site for streamlined admin, Desktop Phone App for flexible softphone solutions and the clever Call Flow Designer for smart routing.
- Endless Collaboration Options: As we embrace the hybrid workspace, collaboration tools must bring people, internally or externally – together. Video conferencing for stronger teamwork, Softphone for landline mobility and Console for real-time oversight are just some of the Blueface options.
- Streamlined Security: When transitioning from analogue to digital, data and security is paramount. Blueface achieves data compliance and ultra-secure networks through our data centre investment with Equinix Data Centres. Equally followed by remote working and device protection, with advanced user permissions, call encryption and real-time call reporting.
Digital Transformation: Take the Next Steps
With all roads leading to an agile digitised workplace, now more than ever Digital Transformation can be make or break for business success. Thankfully, UCaaS provides a simple solution to one of the most impactful areas of your business – collaboration and communications.
Whether your business is ready to move to a full digital communication model or are looking for a slow and steady approach to moving to the cloud, Blueface, A Comcast Business Company, can tailor your package and assist your business through the digital process.