In an ideal world, every customer call would be answered, and you would reach the right person every time. There would be no wait times featuring unsettling silences, repeating beeping or on-hold distorted music clips (avoid high pitched music, tends to screech like dial-up internet).
Thankfully, we have some things that can help, like high-quality, instantly customisable music on hold from Blueface.
Research from TalkTo has shown that the average consumer spends around 10-20 minutes on hold weekly. This adds up to approximately 13 hours a year! This statistic isn’t just bad for the customers personal time but can have a detrimental effect on businesses failing to provide a positive customer experience and lost opportunities.
Retain and add extra value to your callers with on-hold music. Resulting in excellent pre call customer service, fewer hang-ups and an improved perception of your organisation.
Happy Customers are Active Customers
It’s not rocket science that happy customers are more likely to buy into your brand or service. However, did you know that 60% of callers who are on hold with no on-hold messaging will hang up?
Conversely, 16% of callers will make a purchase after hearing an on-hold marketing message. So, a small addition to your phone system can make a significant difference to your customers’ actions and your bottom line.
Music on Hold Audio Branding
Music-on-hold doesn’t have to mean just music! With Blueface’s customised audio, you can offer your clients so much more than elevator music (although that works a treat!). You can improve brand awareness and build passive recognition with smart phone system design.
Just like your business website, you can use Music on Hold to give callers valuable information about your business. Use this feature to provide some company information, opening hours or business promos / sales. You can insta-switch messages manually or automate handover based on time of day.
Audio branding doesn’t have to be so explicit. Sound design can make a huge impact on your business. Many will know that NBC is on due to their 3-note chime or, can identify an Apple product by audio alone due to clever jingles and haptic sounds.
Professional Image and Consumer Trust
Silence can be deafening, so long audioless wait times can cause a customer to wonder if their call will ever be answered, leading to weakened trust.
Customers who trust a business are twice as likely to buy into your service and twice as likely to defend your brand if something goes wrong. So it pays to reassure your customers that their call will be answered.
Choose from a range of license free music to suit your business needs or contact us for help on marketing messages. If you want to add your own personal touch, choose your own royalty-free (or licensed if you have the money) music and add it to your phone system to further enhance the caller experience.
Are you ready to give your call waiting system a make-over?
Is it time to spruce up your on-hold messaging with Blueface music on hold. Increase your caller retention rate and sales with personalised recording, high-quality music or even a mix of both. Already a Blueface customer? Contact firstname.lastname@example.org for promotional tips!