Shane Ross says “Blueface are launching the ideal product for a downturn”

By Brian Martin on March 10, 2010 in Business

Published in Feburary ’10, The article featured in the Sunday Independent. Written by Shane Ross it focuses on the FREE CALLS FOR LIFE offer, and how it saves the general consumer a huge amount on their telephone bill.

So,what can small businesses, haemorrhaging with cashflow problems, do? One way they can cut costs is by cancelling their subscription to the SFA. Another is by ensuring that they owe no money to AIB. A third is by reducing landline phone charges.

Last week, I found a new way of slashing my home telephone bill, courtesy of a small business with big ideas. Any scheme that kicks Eircom in the solar plexus is good news for those of us who have been victims of the dinosaur for decades.

So, it was wonderful to stumble on a small business start-up that promises to put another nail in the Eircom coffin. Two entrepreneurs entered my life. They will not be joining the SFA or borrowing from AIB. So far they have taken the private equity route.

As a crusty sceptic, I gave Alan Foy and Brendan Gaffney of Blueface a sideways glance when they insisted that I could have “free landline calls for life” if i handed over €199.

I have to confess as a punter who lost Stg£200 in the Eighties on the three-card trick to a man with an orange box just outside Harrods, I am a bit wary of racing certainties.

But knowing the pair well, I handed over the money and tested the product. The two telecom wizards installed a phone and promised me that I now have free landline calls for life.

Blueface has landed a recession buster. The phone provided will eliminate my line rental charge, provided I have a decent broadband connection. I reckon that the end of rental fee alone will reduce my telephone bill by hundreds of euro every year. Not to mention the free calls.

The phone is a cordless handset, easily attached to my old number. I will still pay for mobile calls through pre-payment and any calls outside the country, but even the mobile charges are cheaper than Eircom’s.

I win on the rental, there is none. I win on the mobile charges, they are cheaper. Two fingers to Eircom.

Any punter who wants free landline calls for life should head to It is Skype without the computer. Blueface is exactly the type of resourceful small business that Ireland needs.  Consumers will love it becuase it will dramatically cut the household budget. So far the offer is only open to residential customers. But Blueface already has visionary plans for small business. The company is lead by a group of young entrepreneurs determined to shake-up the telecoms market. They are launching the ideal product for a downturn, watch this space.

The free landline offer may not be open forever. But it is for life!

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